The human brain and its numerous abilities is considered to be the most complex machine on earth. Psychologists along with scientists have always tried to find a way to explain why we act the way we do or the way our mind functions, and there are evaluations that can measure the capacity of our brain. While most of us are familiar with IQ (Intelligence Quotient) and EQ (Emotional Quotient), there’s one new measure called Adversity Quotient (AQ).

So, what is Adversity Quotient or AQ? 

Adversity itself has a  meaning of “a difficult or unlucky situation”. In an easier way, adversity can be understood as difficulties and problems that happen to us. So, AQ is the measurement of how we can cope and deal with the hardships in our life, or simply put — our resilience. AQ is introduced by Paul Stoltz in 1997 in his pioneering book Adversity Quotient: Turning Obstacles Into Opportunities. In his words, he explained AQ is about how one responds to life especially tough times many people encounter every day.

Many of us talk about IQ and EQ so much but overlook how AQ also plays an integral part in our life. According to, AQ can hugely affect our productivity; agility; problem-solving; morale; performance; change; engagement with others; development; leadership; optimism; and culture to name a few. That last sentence alone can explain why AQ is considered to be equally if not more important intelligence we can have. 

How important is AQ, really?

Our intelligence plays a huge part in our day to day life. For example, you have one interview for your dream job. Your IQ gets you through the examinations to become qualified, then your EQ helps you connect with an interviewer, land a job, and develop relationships with clients and colleagues. Then, when systems change or when you are faced with challenges in your work, you need AQ to accommodate and overcome the problem and adapt to new ways of performing your role.
AQ is also often associated with stability, strength, and endurability. Improving AQ can have a huge effect on your performance, productivity, problem-solving, quality of life, even your longevity, and overall health.

Take a look of this video below of Paul Stolz explaining about AQ and its importance:



In our competitive and dynamic business world, AQ is believed to be the most important intelligence to have since we do not know the challenges we have to deal with every day. We constantly aim for success and winning the business, so it is very important to have high resilience and stability throughout the collective enterprise. Meaning, each and everyone in our team has to have it.

Business and life in general as we know it is very prone to change. At the end of the day, those who succeed aren’t those who failed — but the ones who did not quit.



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